SENCO’s brand guidelines were out of date when I started working with them. They needed a fresh concept that would be more attractive and enticing to customers. I was responsible for implementing the concepts and bringing SENCO’s image makeover to life.
I wanted SENCO’s powerful, precise, and innovative style to be clearly reflected in the branding. Through clean designs, bold pops of color, and sharp photography, I was able to match SENCO’s branding with the company’s values.
SENCO.com was a complete renovation of the old website. As Project Manager, I was responsible for managing a creative team and leading the project from start to finish. We added many features that the previous website lacked, making it more interactive and user-friendly.
With the redesign, SENCO.com received impressive results:
• 8.5% increase in sessions (including being 2.5 minutes longer than the industry average)
• 13% increase in Dealer Locator traffic which was a key objective when designing the new site
Visit the live site.
SENCO.com
In addition to web design, I also spent time working on product marketing for SENCO. From working with complex die lines to following industry package requirements, I utilized both accuracy and creativity to develop retail solutions that adhered to the highest set of standards. Resulting in optimal retail space in key distributors.
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